The Shanghai Silver Economy Consumption Demand Report project has been launched, focusing on consumption segmentation and decision journeys among the new generation of older adults.
Combining surveys and in-depth interviews, the project covers older people of different ages, incomes, living arrangements and digital skills. It examines the difference between needs being met and needs being created, and aims to build a framework for continuous demand observation.
The research team notes that silver consumption is not a homogeneous market. Understanding generational differences, family structures and community contexts is essential to judging real market capacity. Results will be released as an industry report and data briefs for businesses and government.