Search
Search
Home / Research
Research Directions
The five directions support one another, covering demand structure, technology application, health services, cultural tourism consumption and financial support to form a complete research framework for the silver economy.
Research direction index
Would you like to pursue collaborative research in one of these areas?
Contact the research team01
AI & Digital Technology
Artificial intelligence, the Internet of Things, wearable devices and data as a factor of production are redefining how care services are supplied. This direction examines how technology can raise care efficiency and lower service costs in real settings, together with the data-security, algorithmic-fairness and age-friendly design questions that follow.
Starting from real-world scenarios, this direction assesses the usability, affordability and sustainability of digital solutions across home-, community- and institution-based care, providing evidence for technology selection and policy design.
Assessment of scenarios and technology fit for smart elderly care
Age-friendly smart products and digital inclusion
Health data governance and privacy protection
Ethical and responsibility boundaries of AI-assisted care
02
New Demands · New Business · New Consumption
New generations of older adults differ markedly from earlier cohorts in education, wealth structure, consumption attitudes and digital capability. Understanding these generational differences is a precondition for judging the real capacity of the silver market. This direction studies consumer behaviour, channel shifts and business-model innovation on the basis of demographic structure and demand segmentation.
The Institute values primary research and the accumulation of consumption data, and distinguishes between demand that is met and demand that is created, helping industry players move from a vague ageing market towards definable, operable segments.
Profiles and demand segmentation of the new older generations
Silver consumption structure and decision journeys
Community commerce and silver-service scenarios
Intergenerational co-living and changes in household consumption
03
Proactive Health & Integrated Care
Moving from curing disease to preventing it shifts the centre of gravity of health services upstream. This direction studies how proactive health management can be delivered, including health monitoring, exercise and nutrition, chronic disease management and rehabilitation care, and the interfaces between medical care, elderly care and health management services.
The research examines where service chains break down and where they are blocked, evaluates how well integrated medical and elderly care, long-term care and family-doctor contracting work in practice, and provides empirical support for service-model improvement and resource allocation.
Service models and payment mechanisms for proactive health
Operation and quality evaluation of integrated medical and elderly care institutions
Chronic disease management and rehabilitation care supply
Long-term care needs assessment and workforce development
04
Silver Tourism & Culture
Silver tourism is one of the segments of the silver economy with the strongest willingness to spend and the greatest growth potential. This direction studies older travellers' mobility behaviour, product preferences and seasonal patterns, and addresses the shortage of slow-paced, long-stay, experience-rich products.
This direction also examines age-friendly provision at destinations and facilities — transport connections, accessible accommodation, cultural venue services and safety — pushing tourism supply from being able to travel towards wanting to stay and coming back.
Travel behaviour and consumption characteristics of older customers
Wellness and long-stay travel products and destination operations
Age-friendly renovation standards for cultural and tourism facilities
Cultural services and the integration of education for older adults
05
Silver Finance
Silver finance connects household retirement wealth with industrial capital. This direction studies retirement wealth management, commercial pension insurance, long-term care insurance and financing for the silver industry, with attention to the balance between product innovation and risk governance.
The research also looks at financial inclusion and age-friendly adaptation — financial literacy among older people, the digital divide and consumer protection — informing product design and regulatory policy for financial institutions.
Retirement wealth management and product supply
Pilot evaluation of the long-term care insurance system
Financing and asset operation in the elderly-care industry
Financial literacy and consumer protection for older people
How We Work
Research Approach
01
Real problems are drawn from policy documents, industry practice and frontline settings, and turned into researchable, answerable questions.
02
Accumulating primary data through a combination of questionnaires, interviews, field observation and data analysis.
03
Integrating demography, economics, sociology, public administration and technology studies to form structured judgements.
04
Delivering policy recommendations, industry standards, evaluation reports and workable service solutions.
Collaboration
Government departments, enterprises, universities and research institutes, and financial institutions are welcome to propose cooperation topics.